The role of award choice in designing effective programs that create loyalty.
The detailed analysis and findings in this white paper have very specific objectives to better inform you on what’s happening in the industry.
This IESP & IMA commissioned report, provides findings, outlines current trends, preferences, and strategic approaches to incentive, loyalty, and reward programs, which are fundamental for companies aiming to effectively motivate and engage their employees, customers, and partners.
Incentive Marketing Association
4248 Park Glen Road
Minneapolis, MN 55416
